Building a successful business through partnership is not a day job; it’s tough because if the business partners can’t withstand the storm the business will fall off the board. In order to reaching out to a fellow blogger one need to develop win-win situation. These are the four key areas that one has to focus on during the planning and promotion of the project.
- Consistency
The main concern is not to lose readers when they go from blog to blog. First, there is a need to inform readers of the other gift guides by using a bulleted list near the front of the post. Second, we needed to create very similar pricing categories. The similar structure between each blog would serve as a way to connect the blogs together.
- Promotion
Promotion can be done by using social media tools. Sending tweets to our followers about our own specific gift guide lists and retweeting the gift guide list of others. In addition, we focused on leaving comments on each other’s blog posts based on the theory that “more readers will leave comments if they see other readers commenting”.
- Link Sharing
Reaching out to other well established blogs with the end goal of exchanging links can be very challenging when you have nothing to offer in return. This creative approach became a win-win situation for all involved as it offered link sharing and revenue.
- Monetization
Using our own blog, we were given the freedom to use our own affiliate programs and track our own revenue.
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