5 ways to make the most of Twitter

Twitter is an online powerhouse. It has played an important role in political protests in Tunisia, Egypt and Iran. Many use Twitter to give quick updates to friends and family. They share a small part of their day or say they're running late. Others use it to promote their business.

• Hashtags

With millions sent each hour, messages can be difficult to follow. Hashtags help you overcome this. Just place a hashtag (#) directly before relevant keywords or topics. When you see a hashtag in a tweet, click it. This brings up other messages on the topic. Hashtag place an important role in twitter. An appropriate keyword with hashtags make your message complete.

• Replies

Replies start with @username. When you see your username, someone is replying to you. Click the tweet to see the original tweet, along with other information. You can also insert @username to mention someone in a tweet. Mentions appear on the Mentions tab. This helps you see who is talking about you. To search for mentions on others, use @username in the search box. Mentions are a great way to build followers.

• Retweets

Retweet option will be shown below a tweet to share it. Retweeting is a nice way to make others know that you appreciate their tweets. Retweets are easy to spot in the Timeline. You'll see the retweet icon, along with the username beside the tweet. Retweet is good way to impress your followers. Doing retweet is a good practice

• Direct messages

To send a direct message, click the Messages button. The following page shows your message history. Click New Message. Enter the username for the recipient. Write your message and click Send. You can even send direct message which makes the more private with your followers.

• Lists

Following others on Twitter is easy. Find the person to follow and click the Follow button. If a user has protected tweets, they must approve you. When you follow someone, their tweets appear in your Timeline. You can then scan related messages easily. To create a list, visit a user's profile. Click the person icon. On the Actions menu that appears, click "Add to list." Enter the information for the list and choose public or private.

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Social Media and Politics: for Good, or Just a Fad?

Back in 2008, the Republican Party seemed reluctant to get involved in a social media war with the Democrats, leaving the would-be battlefields of Facebook, Twitter and YouTube largely uncontested for their opponents. Although it may set a trend for more and more of these kinds of online events in the future, a number of problems were evident that raises the question of whether the use of social media tools in political campaigning is beneficial to democracy. As social media news site Mashable reports, though, it looks like they may have reconsidered this position in recent months. The internet has just scratched the surface and we can expect that this form of media will continue to grow. We can expect to see social media evolve as technology progresses. With Smartphone's, iPods, iPad's and other devices, being connected is the new norm.

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Creating Successful Partnerships with Fellow Bloggers

      Building a successful business through partnership is not a day job; it’s tough because if the business partners can’t withstand the storm the business will fall off the board. In order to reaching out to a fellow blogger one need to develop win-win situation. These are the four key areas that one has to focus on during the planning and promotion of the project. 

• Consistency 

The main concern is not to lose readers when they go from blog to blog. First, there is a need to inform readers of the other gift guides by using a bulleted list near the front of the post. Second, we needed to create very similar pricing categories. The similar structure between each blog would serve as a way to connect the blogs together.

• Promotion 

Promotion can be done by using social media tools. Sending tweets to our followers about our own specific gift guide lists and retweeting the gift guide list of others. In addition, we focused on leaving comments on each other’s blog posts based on the theory that “more readers will leave comments if they see other readers commenting”.

• Link Sharing  

Reaching out to other well established blogs with the end goal of exchanging links can be very challenging when you have nothing to offer in return. This creative approach became a win-win situation for all involved as it offered link sharing and revenue.

• Monetization 

      Using our own blog, we were given the freedom to use our own affiliate programs and track our own revenue.

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IBM can build you a data drive with 120 petabytes of storage to hold every music, movie, and picture.

IBM building largest drive ever, can hold 24 million HD movies

Annual spectrum usage charges are being levied from these licencees as a percentage of gross revenue.

   

Telcos owe Rs 587.24 cr in licence fee, spectrum charges

5 Steps to Become a Better Social Media Marketer.

This is an important question, because a large number of companies have jumped into social media without any clear business strategy. If you want to be more effective with driving traffic to your website or blog with social media, here are five steps that are sure to improve your results.

• Targeting the Right Sites

One of the first things you will need to do is find a few sites that will work well for you. The larger sites like Digg and StumbleUpon are popular choices because of the large traffic volumes that they send. Niche-specific social media site has high quality traffic where you can promote all types of content.

•  Consistent Use

If you hope to ever become a true authority on social media, you’ll have to implement consistent use. As you use the site everyday you will be familiar with the work and will get to know more of the other consistent users.

•  Development of Content those Appeals to the Audience

Driving traffic to your website through social media will require content development that meets the expectations of social media users. Creating blog content that targets social media users doesn’t mean that you have to alienate your subscribers, contrary to the opinion of some people.

•  Networking and Helping Others

Networking on social media sites involves voting for the submissions of others, leaving comments, adding friends, and generally getting to know other users.

  

•  Conversion

In most cases just getting traffic to a website will not be your ultimate goal. The conversion rate of social media traffic will usually be lower than the rates of other types of traffic, but the huge volumes sent by social media can offset a lower conversion rate and make it very valuable traffic.

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Elements of a Marketing Campaign.

There are three elements required for a successful marketing campaign: market, message, and timing. The biggest element of the campaign is user interaction.

• Market

The market must be sizable enough or have enough resources to support a business. A marketing-oriented business and its products are designed around satisfying the target market. Plan and defined the markets, products, and environments.

•  Message

You have to understand the customer enough to be able to describe the wants, fears, problems and desires of the customer and how you’re offering solves or satisfies them. Focus on the content, appeal, structure, format, and source of the message to attract the end user.

• Timing

The timing of the offering is critical. Markets tend to go through "waves" when they are receptive to certain products and messages.

                

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